Sometimes, you just know when it’s time for a change. When it’s time to take a new path, shake up your look, or look at life from a new perspective.

Or, in my case, reinvent your brand for a new decade. (Keep reading for the big reveal!)

For me, that moment came in the Winter of 2019 at the Blissdom conference for women’s lifestyle content creators. I used to attend these conferences regularly, back when they were conferences primarily for mom bloggers and the brands that wanted to work with them. It was the perfect event for me to attend as the creator of the Women on the Fence brand. But over the last few years, I had skipped the annual event.