our personal brand is in essence, who you are and what you want to be known for. Think Richard Branson for Virgin, Bill Gates for Microsoft, Steve Jobs for Apple, Ralph Lauren for Polo.
After being in business for a few years, I discovered (the hard way) that I needed a personal brand. When I was doing everything myself, I kinda, sorta knew what I wanted and where I wanted to go with my boutique marketing agency, but what I lacked was a clear brand for me. While I knew what I wanted and who I was, all of that was only in my own head. I couldn’t quite figure out how to convey that into my own personal passion and bring it to life.
I needed to set myself apart from the crowd. Sure, I knew I was fun and little quirky, with non-stop drive, business savvy, resourcefulness, out-of-the-box thinking, and a helpful, can-do attitude. Everyone could see that, and I certainly didn’t need to tell them, right?
