Are you ready to FINALLY prioritize your self-care this fall, prevent burnout, and reclaim your time, energy & balance?

Take Erica's FREE Self-Care Masterclass: Your Personalized 4-Step Well-Being Roadmap for Busy Women With Real Life Schedules

Are you ready to FINALLY prioritize your self-care this fall, prevent burnout, and reclaim your time, energy & balance?

The FREE Self-Care Masterclass: Your Personalized 4-Step Well-Being Roadmap for Busy Women With Real Life Schedules

Month: January 2015

6 Tips To Build Your Own Personal Awe-Inspiring Brand

our personal brand is in essence, who you are and what you want to be known for. Think Richard Branson for Virgin, Bill Gates for Microsoft, Steve Jobs for Apple, Ralph Lauren for Polo.

After being in business for a few years, I discovered (the hard way) that I needed a personal brand. When I was doing everything myself, I kinda, sorta knew what I wanted and where I wanted to go with my boutique marketing agency, but what I lacked was a clear brand for me. While I knew what I wanted and who I was, all of that was only in my own head. I couldn’t quite figure out how to convey that into my own personal passion and bring it to life.

I needed to set myself apart from the crowd. Sure, I knew I was fun and little quirky, with non-stop drive, business savvy, resourcefulness, out-of-the-box thinking, and a helpful, can-do attitude. Everyone could see that, and I certainly didn’t need to tell them, right?

How A Chance Encounter With A Stranger Changed My Entire Life

I once lived a life that wasn’t truly my own.

It all began when I decided to go to law school. I made that decision not because of any burning desire to become a lawyer, but more likely, out of fear. I desperately wanted to fit in with my friends who were following the professional fast track. Deep down, I was worried that my artistic sensibilities would drive me to a life of poverty, despair and dead-ends. This was long before I heard about the universal laws of abundance: when you truly do you what you love and follow the path that was destined for you, the doors of prosperity open wide. I figured I could fulfill my artistic side by reading, going to the movies or catching live music on weekends.

What a mistake.

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