In the post-infomercial age, inventors grapple with getting the word out about their products
If you’re a woman with long hair who likes to swim, Erica Diamond is pretty sure you want her new product, the Hadry, a humidity-resistant hair cover that looks similar to a turban or do-rag.
The Montreal-based entrepreneur got the idea for the Hadry after seeing a young woman playing with her son in a pool while wearing a shower cap to keep her hair dry. Realizing there might be a market for a more fashionable solution, Diamond got in touch with a manufacturer and launched a business.
If you’re a woman with long hair who likes to swim, Erica Diamond is pretty sure you want her new product, the Hadry, a humidity-resistant hair cover that looks similar to a turban or do-rag. The Montreal-based entrepreneur got the idea for the Hadry after seeing a young woman playing with her son in a pool…