ANNOUNCEMENT: Erica Diamond New Brand Ambassador For LE CHÂTEAU

I am finally able to reveal some exciting news– I am the new brand ambassador for LE CHÂTEAU. It has been a long story in the making…

I remember shopping at LE CHÂTEAU when I was 16 years old – the Sweet Sixteen days. How my mother let me out of the house in crushed velvet bustiers and “hot pants” (remember the short shorts that barely covered your ….), I’ll never know. I guess it was what we wore back then! Then I stopped shopping there for many years, thinking that I was too old, or that the quality wasn’t up to par. Thinking that the clothes were for young girls, and not for a mother or businesswoman.

But, it all started again this summer. I needed a dress for an engagement party, and was walking downtown looking for the perfect dress. I walked by LE CHÂTEAU and saw the most gorgeous dress in the window. Having not shopped there for twenty one years, I walked in to see the dress. When I walked into the store, I was shocked. A complete re-branding. Clothes for the modern woman, mom and career woman. Stylish. Modern. Amazing quality. I couldn’t believe the change. Well, I bought that dress.

I got in touch with LE CHÂTEAU and told them I wanted to represent them – online and in real life. I wanted to showcase their brand as the one-stop-shop for the modern woman, where you can find EVERYTHING – from the perfect outfit, to the clutch, to the shoes, AND the accessories too, all in one store– clothes to wear anytime, to work, and then right out to date night, or girls night out. It was the perfect partnership.

I appeared on national TV a few weeks ago if you recall. I wanted the perfect black dress – professional, but stylish. Again, I went back to LE CHÂTEAU.

In case you haven’t heard of LE CHÂTEAU, I will fill you in. LE CHÂTEAU is a specialty retailer and manufacturer of contemporary fashion apparel, accessories, and footwear (Jessica Simpson, Franco Sarto, Corso Como, Blondo), at value pricing for the style-conscious woman and man of all ages. The LE CHÂTEAU brand is sold exclusively through their 250 store locations across Canada, New York City, the Middle East and Asia.

Today we’re dressing fashion-conscious men and women of all ages who are looking for clothing that outfit their lifestyle from work to play, is on trend with hot, runway style and is quality at the right price. Upgraded fabrics include cashmere, silk, wool blends and leather, and has moved away from its previous “cheap chic,” “fast fashion” category where it reigned, into a new, more sophisticated runway-inspired, designer category.” says Marketing VP at LE CHÂTEAU.

LE CHÂTEAU is not what it used to be, and that is clear by walking into any of their newly re-branded stores.

Check out my two LE CHÂTEAU silhouette dresses I wore last night to their media event. Love it – the silhouette is back in style, inspired by Mad Men and Michelle Obama!

LE CHÂTEAU necklace
Getting into my fun shoes

A few of their fashions. You’ll see why I’ve come back after so many years…

Now comes the FUN PART so LISTEN UP!

In honor of finding the perfect solution for party wear (holiday parties and New Year’s Eve), gift giving (hello last minute Christmas shoppers), and Boxing Day:


For your chance to win, LIKE them on Facebook at and tell us below in a comment, WHAT DO YOU REALLY WANT FOR CHRISTMAS OR THE HOLIDAYS?  We will pick 3 lucky random winners – contest will close December 31st, 2012.


You can also enter the LE CHÂTEAU’s Exclusive Countdown to 2013 Contest to win up to  $4000.00 in store vouchers.

Don’t forget to sign-up here for all exclusive LE CHÂTEAU deals.


And follow LE CHÂTEAU on

Happy Thursday ladies. And happy 6th birthday to my little man who woke up this morning and said, “I’m more than one hand today mommy!!” Wow, time flies.

Disclosure: I’m proud to be a paid LE CHÂTEAU Brand Ambassador. All opinions are my own.
  1. First off this is so neat, and you look stunning in those photos. To be honest, all I want for Christmas is to be healthy. That’s just a dream I know, but it’s what I want. Congrats Erica. You are great for this!

  2. I had the exact same experience, Erica!
    I used to shop at Le Chateau as a teenager all the time. As an adult, I figured I had outgrown the store until I needed a dress for my son’s bar-mitzvah last February. I ventured into the store to look at sweaters and then noticed some surprisingly mature dresses in a style I really liked. Not only did I buy a dress that day, but ended up going back for 2 more dresses in the months that followed. It’s nice to be back!

  3. Congrats on your new role! Becoming a brand ambassador for a clothing line you love sounds like fun and seems easy to promote when you already love it. I’m a Le Chateau fan as well. They always have such a great selection of dressy closes and dresses that you don’t see everywhere.

    As for what I really want for Christmas, I’d have to say a communications position that I’m really passionate about (i.e in the arts, tourism, fashion or professional development).

    Happy Holidays!

  4. Wow! You look beautiful in those lovely Le Chateau dresses, I love the lacey black one with the huge bow. I’m very girly so I love anything lace and bling and I find Le Chateau is the perfect place to find a combination of both. My wish for Christmas is that I keep my spirits high this upcoming year as it has been a personal struggle with health which takes a toll mentally and phsyically. However, I am a believer in a greater power and I really feel that this upcoming year has great things to come!
    Thank you for the chance to get fancy and look pretty this holiday season. 🙂

  5. First let me say congratulations! Wonderful story and how fitting you are working with a brand you came to love as a teen. Secondly, I must have been living under a rock or something…I have never heard of Le Chateau, but now after checking them out, I can say I have found a new shopping spot! Happy New Year and all the best to you in 2013!

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