It arrived this afternoon.


It’s not every day Mattel makes a Barbie® to your likeness. To honor my role as Chief Inspiration Officer of Entrepreneur Barbie® with a mission to inspire entrepreneurship in girls across Canada, Erica Diamond Barbie® took 5 months to make.  I am beyond proud and humbled, and if I am to be honest, it’s probably one of the most momentous milestones of my career.

As an entrepreneur since the age of 24 (now starting my fourth entrepreneurial venture), having written a book on female entrepreneurship, as a keynote speaker on entrepreneurship, a life and business coach for female entrepreneurs, and having made it my life’s mission to inspire others to take the dive into passion, this feels kind of like the pinnacle of your career.

Before I show you Erica Diamond Barbie®, what I am most excited about, is the first-ever Barbie Business Bursary program – the search for Canada’s Next Young Entrepreneur, with Mattel funding girls’ big dreams. I am sitting on a panel of judges helping award Mattel bursary money to 3 fabulous, young entrepreneurial girls with great vision and spirit!

If you have daughters, cousins, sisters, nieces, submit their entrepreneurial idea today at

To read how this all came to be, please visit:


And without further ado, I give you, Erica Diamond Barbie®

She even has my highlites, my hairstyle and the little mole by my mouth that my makeup covers!
Me and my mini me 😉


The capsule
The base. Proud,
Entrepreneur Barbie

I am currently finding a place to put little Erica. It’s REALLY too bad I don’t have daughters.

Entrepreneur Barbie® is now available on & and available at select toy retailers nationwide. Finally, girls can actually see and role play with a doll who owns her own company. Who is her own boss. Who is a female entrepreneur.

Who runs the world? GIRLS! Gotta love Beyonce.

Thank you for your support, my dearest WomenOnTheFencers.